What Your Next Hire Really Wants to Know Right Away

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Show Your Next Hire Who You Really Are

Most companies have an “About Us” page full of polished copy about culture, benefits, and mission. Some even have sleek, high-production culture videos that feel more like commercials than real life.

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But the one thing candidates actually want—and rarely get—is a glimpse of what it’s like to work for you, their potential manager.

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And that matters. A lot.

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Candidates have a wide range of motivators: growth, purpose, flexibility, salary, culture, team dynamics. But the #1 thing that makes or breaks their experience at a job? Their relationship with their manager.

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That’s where a short video from you makes all the difference.

Use it to show candidates who you are—not just as a professional, but as a person. Your leadership style, expectations, team vibe, and how you support growth… those are the things candidates care about but never get to see on a job description.

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Tips for making it great (without overthinking it):

• Keep it real, not rehearsed. You don’t need your marketing team or a film crew. Just talk to the camera like you would on Day One with a new hire.
  
• Be yourself. If you're calm and thoughtful, show that. If you lead with humor and energy, let it come through. The goal isn’t to impress—it’s to connect.
  
• Paint a picture. Describe what a typical day looks like. Where will they sit? Who will they work with? If you're in the office, take a quick walkthrough and introduce a few teammates on camera.
  
• Add quick context. A short intro about your company, customers, and team helps candidates understand the bigger picture—without getting lost in the weeds.
  

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Why short video works

Candidates—especially Gen Z—don’t want an 8-minute corporate overview. A quick, authentic video is all it takes to spark interest or help someone realize it’s not the right fit. That’s a win for both sides.

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It saves you time by attracting better-matched applicants, and it saves you money by reducing the back-and-forth during screening.

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Your short video is your job’s first impression—and a first impression candidates can actually feel. With KNOWME, it’s easy to make one that resonates.